Emerging Trends in Real Estate® 2026
Navigating the Fog
Property Type Outlook
Markets to Watch
Canada
Interviewees and Organizations
Notice to readers
Emerging Trends in Real Estate® is a trends and forecast publication now in its 47th edition; it is one of the most highly regarded and widely read forecast reports in the real estate industry. Emerging Trends in Real Estate® 2026, undertaken jointly by PwC and the Urban Land Institute (ULI), provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues throughout the United States and Canada.
Emerging Trends in Real Estate® 2026 reflects the views of individuals who completed surveys or were interviewed as part of the research process for this report. The views expressed herein, including all comments appearing in quotation marks, are obtained exclusively from these surveys and interviews and do not express the opinions of either PwC or ULI. Interviewees and survey participants represent a wide range of industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers, and consultants. ULI and PwC researchers interviewed over 500 individuals, and survey responses were received from almost 1,250 individuals, with company affiliations broken down as follows:
Throughout this publication, the views of interviewees and/or survey respondents are presented as direct quotations from participants without name-specific attribution to any particular individual. A list of interview participants in this year’s study who chose to be identified appears at the end of this report; however, it should be noted that all interviewees are given the option to remain anonymous regarding their participation. In several cases, quotations contained herein were obtained from interviewees who are not listed in the back of this report. Readers are cautioned not to attempt to attribute any quotation to a specific individual or company. To all who contributed, PwC and the ULI extend sincere thanks for sharing valuable time and expertise. Without the involvement of these many individuals, this report would not have been possible.
